How MOQ works in China

Question

How does MOQ (minimum order quantity) work when sourcing from China?

Answer

MOQ is the smallest order a factory or trader accepts. It varies by product type, customization, and whether you buy stock or custom production.

Steps

1. Ask MOQ for each SKU and packaging option.
2. Compare MOQ across 3+ suppliers.
3. Negotiate MOQ after confirming sample quality.
4. Consider mixed orders or agents for lower MOQ.
5. Balance MOQ with unit price and cash flow.

Common mistakes

• Assuming displayed MOQ is non-negotiable.
• Ordering above MOQ without testing demand.
• Ignoring that custom branding raises MOQ significantly.